Burton Predicts Winter Storm Will Hit Snowboard Shops on 8/13

BURLINGTON, VT (August 4, 2011) Burton Snowboards predicts that summer will soon come to a screeching halt as a major winter ‘storm’ hits snowboard shops on August 13. Sources say that the storm will feature a blizzard of new 2012 Burton products and catalogs, piling up at participating stores worldwide.

To keep everyone up-to-date as the storm develops, Burton Snowboards started offering continuous coverage this week via late-breaking video bulletins, which feature Burton ‘anchormen’ Dan Davis, Jack Mitrani and Kevin Pearce. Riders can view the latest Winter Storm Warning updates at www.burton.com.

Today, there are also confirmed reports that snowboard shops will be the first place where consumers can get their hands on the 2012 Burton catalog, packed with details on the new Burton line and team. In addition, sources say that a flurry of mystery boxes are rapidly accumulating at snowboard shops around the world. The boxes are all labeled with warnings that state, “For maximum freshness, keep corked until 8/13″.

Consumers are encouraged to prepare for the coming storm by heading to ‘Safe Shelters’ or ‘Party Bunkers’ on 8/13. Safe Shelters are shop locations with plenty of 2012 gear to weather the storm. Party Bunkers are shops where consumers can celebrate winter with food, prizes and the added bonus of a chance to win a Platinum Ticket worth $1000 of Burton gear. All Safe Shelter and Party Bunker locations can be found at www.burton.com.

For the latest developments on the 8/13 Winter Storm Warning, stay tuned to www.burton.com and your local Burton retailer.

Official news on the storm can also be found at the following social media sources:

Facebook - www.facebook.com/burtonsnowboards
Twitter - www.twitter.com/burtonsnowboard #winteriscoming

About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermontbarn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com