December 1, 2011 at 20:16

medo

It all started at the local skateshop, a long time ago. They would meet up there every day after school. There was a couch and a VCR, they were watching videos and talk about new tricks. It felt good, reassuring. It inspired comfort. A hOme away from home. They wanted to take that feeling with, and share it with their friends. So they did, two brothers and a couple of t-shirts. That was 12 years ago, they were kids.

They grew up : snowboarding, graphic design, travels, new friends and life’s experiences became ingredients. A third brother joined them while time kept feeding that simple idea : to offer a piece of hOme to everyone, even when your journey leads you to strange places.

Where and When became inspirations, and they knew they had to concentrate on the things you could take with you practically anywhere, because penguins can’t carry much on their backs. Yes that’s right, penguins. Somehow they got involved, and teddy bears too. Go figure. They got onboard along the journey from Switzerland to Canada. Now they just stick around. But this is another story altogether…oh wait, it’s not :

All this is a story about travelling in order to experience the meaning of the place we each choose to call hOme. It is a story about time and space, about small things and big ideas, and how going places affects you, even if it’s just down the street.

The door is open, welcome hOme.