L1 seek to destroy the old way of thinking- that in order for snowboard clothing to function better it had to fit bigger. Bullshit. Their approach is to make clothes that fit better to function better. Slimmer cuts with stretch fabrics for mobility. Cut the crap and only keep what you need. Move fast, move light, stay ahead. Designed for all by all. This is L1 Outerwear 2013 Collection!!!
What is different for 2013? New ideas, new materials, new technology?
- In L1 we are always pushing the limits of our fabrics and what is acceptable as snowboard outerwear. We have new denims washes that look and feel better than most jeans out there in the stores.
General inspiration for 2013 Outerwear collection?
- Our team inspires us to create snowboard outerwear that can take the punishment of someone who snowboards all day all year. They are also on the edge of the market and see the trends happen on the hills faster than any of us sitting at the office.
What is the most excited thing/model in upcoming collection? Why?
- I would say the collection as a whole, it is more complete than ever before. Every style is different from the next and offers something exciting for the consumer it was meant for.
What kind of fits will you be using? Something different than last year?
- For L1 the whole story is fits. We have made a name for ourselves with having the best slim fit pants out there. We range from super skinny, to nice and tailored. The key to the slimmer styles is stretch fabric.
What colors and prints will we find in 2013 collection?
- In L1 we have brown denim, washed black denims, woodlands camo print, and lots of streety colors.
Which is the most hightech material in 2013 line? Why is better than the rest of materials that you are using for 2013?
- Our most high tech material is our 3 layer Ripstop and 3 layer Recycled poly. It is 15k/15k 3 layer laminate with a brushed tricot backing. It’s our most technical fabric, and has to be worn with the proper layers. Good thing we offer 1st layers and 2nd layers now. It is the best because it has the highest waterproof / breathability rating, and also the most expensive fabric.
Will we find any eco-friendly materials? What is the difference between eco friendly product and a normal one?
- We have a couple of eco friendly options. We have our recycled polyester which is 40% post consumer recycled polyester. We just liked how this fabric looked and it was a bonus that it was Eco. We don’t offer full eco stories, we just choose eco when there is no price difference. We also use Primaloft Eco which uses 50% post consumer recycled polyester for insulation. Its one of the best synthetic insulations on the market and also there is no price difference between Eco and non-Eco, so it just makes sense. Its about having the choice without having to pay more for Eco products.
Should we only have eco friendly collections? Would we change something with this?
- Only if the whole market decides to go Eco. We can always do more to help the environment, like drive less and walk more. I recommend anyone who is interested in eco friendly to read the book “Let my people go Surfing” by Yvonne Chouinard, its the guy who started Patagonia. He talks about the perils of running a world wide distributed company and trying to make it “Eco”
What makes you different from other brands?
We are a real snowboard company.
